Part 5 rough draft- any edits welcomed!

Every business has to market in some form or another. The Springfield Creamery has been around for a long time and no doubt has had to work hard to get their name out there. The technology boom that has occurred since the creamery first opened has changed the way that they advertise and market to consumers. They use a total marking strategy so that they can reach people of all ages and backgrounds, although their largest demographic is females that are thirty five to sixty years old. The most popular product they sell is Nancy's honey yogurt, and it was one of the products that really launched them into the successful business they are now.

Springfield Creamery does a lot of promotion on many levels. They do demos at grocery stores all over the country and also present their products at natural food trade shows with retailers and distributors. Through the retailers and distributors they also have coupons for percentages and cents off certain products and run advertising promotions. Their website is also a great marketing tool that offers a history of their company, information, and coupons that can be mailed in as little as a few days.

The internet boom of the 90's has greatly effected the way that the creamery markets and reaches its customer base. Through various social network sites like Facebook and Twitter, the Nancy's brand can personally share information and ideas with their customers instantly. On their twitter page they have recipes ranging from smoothies to be made with Nancy's yogurt, to sauces that can be used for savory dishes. They even announced their newest product, Nancy's Greek Yogurt on their twitter page, announcing when it was released, showing photos, and where you could get it.

The Creamery uses technology to really connect with it's client and customer base. While I was doing my research I was very impressed with the amount of information I was able to access between their website, Facebook, and Twitter. They also work with local businesses like Vanilla Jill's, a local frozen yogurt company that uses Nancy's Kefir to make its delicious wholesome products. If the Spring field Creamery continues to change with the times and use all of the new marketing tools that are constantly being introduced they should continue to grow and create loyal customers. In this business it's all about adapting to change and the Springfield Creamery does an excellent job of keeping up. This should ensure a promising future for the growing company.