part 3 rough draft ( feedback please)

The Springfield Creamery was established with private owners in 1960. They began as a creamery selling milk in the Kesey family still owns and operates this business. They employ a general manager, a VP of operations, a VP of marketing and a VP of product development.  The company keeps a positive relationship with its 55 employees, 20% of which have been employed with Springfield Creamery for over 25 years. Most impressive is their benefits package which involves covering 100% of the employee’s medical, dental, and vision needs.

This team that has evolved from this organized, positive working environment has been able to efficiently focus on a broad spectrum of priorities. The Springfield creamery personally delivers its local products, keeping an interactive relationship with its most important customers.

The level of teamwork involved in keeping the high standard and demanded variety in the company’s product shows that the Springfield Creamery keeps open communication lines with their employees at all levels. Concerning their brand name, Nancy’s, the company has shown its desire to branch out to other partners in that Nancy joined the company in 1969. This step is what I believe to be the defining factor in what has kept the Springfield Creamery independent.

The integrity of the product is another impressive attribute to the company. They keep it healthy, offer vegan products, and have not succumb to the pressure that competitors face regarding the popularity of adding 30g of sugar to their product. Nancy’s is keeping their product at a real food standard. These ideals are a part of the daily routine for employees, which promote healthy workers.  

The Springfield Creamery is a strong small business. While they ship their products nationwide, to Canada, and to Hong Kong, they could be doing much more by expanding their team. The business is capable of franchising out and expanding their product. As such responsible ideal holders, they would have the opportunity to not only spread their business but their business practices as well. They have the power to redefine business practice but setting high standards and through expansion, setting a higher standard than their competitors.