Monday, October 15, 2012

Part 5 questions

Anyone have any inspiration for financial questions? I'm looking through the chapters and because Nancy's is a privately owned company it can't really release any info. I'm having a bit of writers block...

I'll post my questions for part 5- if we go through Sheryl (my contact at Nancy's) we can just send her questions and she'll answer them via email. What do you guys think? I think it sounds really efficient for this project. Also, feel free to help me edit these questions for grammar. I want to make sure they sound appropriate.

1. What is the highest purchasing demographic for your products? Most popular product?

2. What is Nancy's marketing strategy? Total (market to everyone) or Target (market to a specific demographic)? What are the benefits to this marketing strategy?

3. What sort of promotions does Nancy's do?  Are there different promotions focused locally and nationally?

4. How is your product distributed? How does your sustainability protocol affect or limit distribution?

5. What is your company's protocol on introducing new and/or improved products? Do you do test markets or product screenings?

6. How do you utilize modern technology and online social networking? How has this affected the way you do business locally and nationally?

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